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Smith | arvind value co-creation in a digitalized world: an integrative framework and research ramaswamy | kerimcan ozcan. Building on a great tradition of global marketing scholarship, ijrm aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or pathbreaking.
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